Meet The Franchise Doctor Team

Jim Deitz

President – The Franchise Doctor

The Franchise Doctor, Inc, a Denver-based consulting firm with an office in Atlanta, Georgia. We believe that the better informed a buyer is, the greater the probability he or she will choose the right franchise for his or her needs. Our exclusive FranchiseFit Entrepreneurial Surveys and our book, Insiders’ Secrets to Buying a Franchise, help people find a franchised business that makes good use of their talents and skills.

The Franchise Doctor also develops franchising programs for companies with a proven record of success. We begin with a feasibility study, develop fee and royalty structures, assist in creating the Franchise Disclosure Document and License Agreement, write training manuals and train you and your staff to sell franchises. Our clients report that we offer more thorough services at more competitive prices than others in the field.

Jim’s entire work history has been closely involved with entrepreneurship.

In 1989, Jim’s company narrowed its focus to offering franchise development services and selling franchises for a number of national companies. In 1996, the company posted a website
called “The Franchise Doctor” which has helped thousands of potential franchise buyers around the world gain better insight into the advantages of franchising.

Jim was a member of the Board of Directors of the Southeast Franchise Forum for over 15 years and spoke regularly at the University of Georgia, Kennesaw State University, Georgia State
University, the Georgia Association of Business Brokers, the International Business Brokers’ Association, as well as the Southeast Franchise Forum.

Jim has been praised by his clients and peers for working tirelessly to ensure that buyers and sellers understand the benefits and risks of the franchise relationship and base their decisions accordingly. In 1999, he helped develop the FranchiseFit Entrepreneurial Survey to assist buyers in discovering their innate behavioral traits and learning how these predict success. Jim then helps prospect match their profile with different franchise offerings to ensure that they achieve their true potential–operating a business that they love. The Franchise Doctor’s website has received recognition for its educational content, regular updates, franchise reviews and franchise system recommendations. It often is ranked first for popular franchise search terms in Google databases.

In ’81, Jim began his indoctrination into franchising when he joined a franchised business brokerage office selling small businesses. After a short time, Jim was named Regional Manager
for the franchisor and traveled the Southeast training agents in 50 independently owned franchises. In 1987, he co-founded The Andover Group, a franchisor of business brokerage
offices in Atlanta.

In 2012, Jim relocated to the Denver area to better serve the west coast and mountain states.

Reach Jim at (303) 242-5868 or email:

View Jim Deitz's profile on LinkedIn

Joe McCord

Joe McCord

Vice President

Joe McCord joined The Franchise Doctor in the Fall of 2008. Joe’s franchising career began with Domino’s Pizza in 1981 as a Regional Controller. While with Domino’s Pizza, Joe completed his requirements and was certified as a Public Accountant in 1984. A few years later Joe transitioned from financial management into operations and was promoted to Regional Director overseeing the franchise and corporate operations in four states in the Southeast. In 1986, Joe was promoted to Regional Vice President of the Southeast covering 11 states, consisting of 700 franchise stores and 400 corporate stores generating $500,000,000 in annual sales.

While serving as Regional Vice President, Joe was also the managing partner in a 7-store franchise of Domino’s Pizza based in Florida. The franchise partnership was the second highest volume franchise in the State of Florida.

Joe’s franchising career continued when he joined the Board of Directors of a small regional franchisor, Steak-Out Franchising, Inc. The Board asked Joe to join the management team as Executive Vice President and focus his attention on franchise development. He remained with Steak-Out until July 2008.

In 2012, Joe joined Quiznos Subs as a Regional Vice President of Operations. Initially, he served 13 states in the Southeastern United States, 400 franchised locations and operations in Puerto Rico. Later he was assigned the entire east coast consisting of over 600 franchised locations. The regional team consisted of 3 Regional Directors of Operations, 18 Franchise Business Consultants and 4 Regional Marketing Managers.

Joe left Quiznos and returned to The Franchise Doctor in January 2015.

Joe has been involved as an owner in several small businesses relating to software, real estate development, international trade and consulting. Joe is a past member of the Board of Directors of the Georgia Restaurant Association. He served as Co-Chair of the Multi-Unit/Franchise Roundtable of the Georgia Restaurant Association. He also served on the Board of Directors of the Southeast Franchise Forum until January 2015 and has been a speaker for the International Franchise association at their annual conventions and regional roundtables and the Southeast Franchise Forum. He is President of the Flying Bulldogs Alumni Association at the University of Georgia’s Detachment 160 Air Force ROTC. Currently, Joe volunteers as an officer in the
Civil Air Patrol at the Peachtree-DeKalb Senior Squadron.

Joe is a graduate of the University of Georgia with a degree in Business Administration. Upon graduation, Joe was commissioned as an officer in the United States Air Force. After completing his flight training, he was assigned to the 44 Tactical Fighter Squadron flying the F-4C/D Phantom aircraft in th Okinawa, Japan. His squadron was tasked with an air defense mission in Taiwan. While in Okinawa, he served as a training officer, a flight instructor and the squadron scheduler. Upon his transfer to the United States, he was assigned to the 34th Tactical Fighter Squadron at Hill AFB, Utah. There he served in the capacity as a flight examiner until he completed his active duty commitment to the United States Air Force. Joe remained in the inactive reserve for
an additional 14 years.

After resigning his commission in the Air Force, Joe returned to Atlanta and joined Six Flags over Georgia, Ltd. as the assistant controller. Joe had worked with Six Flags during his college days. After receiving his MBA from Georgia State University, he was promoted to Controller and transferred to Six Flags Magic Mountain in Valencia, California. As part of the turnaround team, Joe helped convert the park to new operating systems and reversed the 10 year loss history to a profitable company within one year.

To talk to Joe, call (470) 375-8874 or email:

View Joe McCord's profile on LinkedIn

For more information on The Franchise Doctor, please call (800) 220-8256.
In Georgia, you can reach us at (770) 587-2538.
In Denver, reach us at (303) 242-5868.

Click here for details about the Southeast Franchise Forum, the Atlanta-based industry trade association, and their monthly meetings.