Feasibility Study Contest Questionnaire

In order to judge your entry in the contest, we need a clearer understanding of your business.

As we will be corresponding by mail and phone, please take the time to answer these questions. Remember, our deadline is June 30, 2012. If a question does not apply, please insert “NA” to indicate same. If a query seems unclear, please call.

Business Name

Address

Street Address

Street Address Line 2

City

State

Postal / Zip Code

Country

Phone

###

–

###

–

####

Name the owner(s) and officers, by title and function.

Please describe the major products or services of the company.

Describe plans for new products or services or ideas to improve your existing offerings.

Briefly describe the main advantage your operation holds over the competition.
(ie. Lowest Price; Better Product/Service; Special Decor, Ideal Location, etc.)

When was the company begun? How many units are now operating? Show “start dates” for each.

How much do you think it would cost a franchisee to open a new unit?

Who are your best customers, by sex, age, income, other demographics?

Describe your advertising, sales and marketing strategies.

What has caused your interest in franchising your company?

Please Provide Data from your HQ-Owned Businesses Calendar Year Income Statements:

For the Year Ending 12/31/11:

Average Unit Sales:*

Cost of Goods Sold:*

Labor:*

Gross Profit:*

Owners Income:*

Net Pretax Profit:*

How many Unit Transactions:**

Average Sale Per Transaction***

For the Year Ending 12/31/12:

Average Unit Sales:*

Cost of Goods Sold:*

Labor:*

Gross Profit:*

Owners Income:*

Net Pretax Profit:*

How many Unit Transactions:**

Average Sale Per Transaction***

For the Year Ending 12/31/13:

Average Unit Sales:*

Cost of Goods Sold:*

Labor:*

Gross Profit:*

Owners Income:*

Net Pretax Profit:*

How many Unit Transactions:**

Average Sale Per Transaction***

*If you have multiple units, please average the Sales and Expenses of your units. If they vary widely, you may include Sales per unit and any explanation in the Comments Section. (ie: our best unit’s sales were $1.1 million in 2011 while our lowest was $785,000)
**How many invoices (cash register rings) per location on average annually
*** Average purchase per customer per transaction (or visit)

Provide Data for Projected Income Statements for a New Franchisee:

For a New Franchise, please estimate their First 12 Months

Sales

Cost of Goods Sold

Labor

Gross Profit

Owners Income

Net Pretax Profit

For a New Franchise, please estimate their Second 12 Months

Sales

Cost of Goods Sold

Labor

Gross Profit

Owners Income

Net Pretax Profit

For a New Franchise, please estimate their Third 12 Months

Sales

Cost of Goods Sold

Labor

Gross Profit

Owners Income

Net Pretax Profit

What are the key factors most critical to achieving success in this business?

What experience or personal qualities do you believe a great franchisee should have?

Have you set a budget for developing your franchise concept during the first year?

What other facts would you like to share with us?

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Feasibility Study Contest Questionnaire

The Potential to Double Your Profitability in 3 to 5 years is Real! Contact Us Today.

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