Recommended Reading

The Secret of Success in Life? Be Ready for Opportunity When it Comes

Certainly a point you should focus on as you advance toward entrepreneurship. Being “ready” gives you the confidence to make the decision to proceed when the right venture is uncovered. Thousands lack the self-confidence necessary to make these critical changes. Be sure you don’t get trapped by “inertia of rest”–unwilling to take the risks necessary to succeed…

“Don’t wait for your ship to come in… Swim out to it!”

An unknown speaker once said, “Some men dream of great accomplishments while others stay awake and do them!!” I hope you’ll stay focused on the task of finding the right business venture for you and your family. If you’re willing to invest some money in yourself, work hard in the early years, and follow a franchisor’s proven plan, you should reap the rewards of satisfaction and the financial security that you desire. Remember…”Winning Starts with Beginning.”

The Franchise Doctor’s Recommended Reading List

Below is a list of books on business, success and franchising that we have found helpful over the years. If you’ve dreamed of owning your own venture for years, but have not prepared yourself, you’ll probably agonize endlessly over the decision and never act! Just like all great athletes and soldiers; studying, practicing and internalizing the skills necessary to succeed in your endeavor will give you the knowledge needed to succeed. You will recognize the right business when you find it and the self-confidence to invest in yourself.

All of these books are available on

Additional Books Recommended by The Franchise Doctor

  • The Accounting Game by Judith Orloff
  • The E Myth Revisited by Michael Gerber
  • The Greatest Success in the World by Og Mandino
  • Think & Grow Rich by Napoleon Hill
  • Unlimited Power by Tony Robbins
  • The Millionaire Next Door by Thomas Stanley
  • The One Minute Manager by Ken Blanchard
  • The Employer’s Legal Handbook by Fred Steingold
  • The Time Trap by Alec Mackenzie
  • You Can Negotiate Anything by Herb Cohen
  • Finance for Nonfinancial Managers by Herbert Spiro
  • First Things First by Stephen Covey
  • Goals by Zig Zigler
  • Guerilla Marketing by Jay Conrad Levinson
  • No Bull Selling by Hank Trisler
  • Risking by David Viscott
  • Taming the Paper Tiger by Barbara Hemphill
  • The 7 Habits of Highly Effective People by Stephen Covey
  • Atlas Shrugged by Ayn Rand
  • Insiders’ Secrets to Buying a Franchise by Jim Deitz