Thu, Apr 28, 2011

Good Reading

How to Find Your Perfect Fit in Franchising is an article written by The Franchise Doctor and published in BIZ magazine in September. It discusses ways to match your core behavioral traits to the franchise industry and specific franchise system where you will find your Natural Fit. When you feel “in the zone,” its easy to reach your full potential. To read more about finding your Perfect Fit, Click Here

How Your EQ Predicts Your Future Success was published in BIZ. EQ is the study of one’s Emotional Intelligence and is depicted as the factor most important for achieving one’s life goals. Click here to read this article.(Don’t forget your “Back” button when you’re done.)

Permission Marketing by Seth Godin

Today, according to the author, we are constantly bombarded with advertising messages intent on “interrupting” us. When a business builds a relationship with a customer, or potential client, the company should ask for “permission” to send messages about the company’s products or services. This can be in the form of a Newsletter, brochure, E-Mail, phone call, or even a salesman! (Sound familiar?) This message is well received by the prospect and generates more sales and a stronger bond between the business and its customer. With the advent of the Internet, this type of marketing reaches new heights for conversion at new lows in cost. Godin predicts that the best businesses in the future will establish relationships with their customers and ask for permission to tell them about their latest offerings. While you’re thinking about it, Ask Amazon to send a copy.

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